For over 8 years, our team at TWENTY1 Production has been responsible for the stage design and scenography of the Porin Music Awards, one of the most prestigious music events in the region.

Our role goes beyond concept creation — we approach every project through a fully integrated process that connects creative design, technical development and on-site execution into one workflow.

From the earliest stages, we develop stage concepts and visualizations based on real technical setups, ensuring that every idea is not only visually striking, but also fully achievable in production. Alongside the creative direction, we produce detailed technical documentation and AV planning, working closely with rental and production teams to guarantee precise and efficient execution.

At TWENTY1, we believe that design and production are one continuous process. This approach allows us to maintain full control over quality, consistency and feasibility from the first sketch to the final build!

Designing for a TV award show like Porin brings a unique challenge: creating a stage that performs equally well on camera and in front of a live audience. Our solutions focus on balancing these two perspectives, combining dynamic scenography, lighting integration, and LED content to achieve maximum visual impact across all formats.

Our workflow remains clear and consistent: concept → visualization → execution

This long-term collaboration with Porin reflects our commitment to delivering high-end stage design, technical precision, and immersive visual experiences for large-scale live and broadcast events.

Photos: Valerio Baranović