On the occasion of the launch of Elfbar 600 e-cigarettes in our market, we were invited to design a scenographic solution for the venue where the product presentation took place.
The task was quite challenging, as we needed to reconcile and harmonize several elements. The key was to represent the flavors of all 10 e-cigarettes in a way that allowed the product to “speak for itself” without overtly showcasing it. However, we thrive on challenging projects and right after the briefing, we envisioned how to transform the space and present the products.

We presented the conceptual design of the entire space to the client through hyper-realistic renderings. Upon approval, we proceeded to contact and brief suppliers, ultimately coordinating and producing the scenographic design.

Our set design played a pivotal role in creating an immersive atmosphere that not only represented Elfbar e-cigarettes but, as many attendees noted, also drew visitors into their story.

Photo: Marko Lopac